Mood Board - Ananya Trading
Rough Sketch
Visual Identity

Ananya Trading

Strategising. Brand Identity. Moodboards. Development.

Client: Ananya Trading

Category: Corporate Identity

Date: Nov Dec 2010

The company was into selling traditional Indian attires in UK market. After testing the market in initial stages and being confident about the growth in business, they decided to develop a logo. To craft the visual identity, 7thsense was onboard.

Strategizing

After a detailed discussion with the client, we agreed that the logo needs to have a secure connection with the UK market, at the same time, showcase its Indian Origin. So after internal brainstorming, a healthy discussion with the client, we finalize the strategy of using Indian origin design elements and give it a color palette that UK customers are usually accustomed too.

Mood boards

On the finalization of strategy, we started with creating mood boards — a mood board of various India Elements and a trending color palette of the UK market. The color palette was created by studying the color evolution in its fashion industry, its architecture, etc.

Development

Establishing its India Origin and maintaining the difference from its Arabic style, Indian National bird (Peacock) and flower (Lotus) are finalized to be the visual elements. The color palette in neutral and earthen tones was decoded as per the research.