Established in 1979, Pratap Plastics has its presence in the PAN India market in Houseware and School category for around four decades. They have trademarked the typeface, which shouldn’t be changed. Also, the logo is supposed to be used across various mediums, and hence needs to be flexible in adaptability. With this brief, 7thSense was taken onboard.
7thSense followed the process of 4D’s – Discovery, Design, Develop & Deliver.
Client: Pratap Plastics
Category: Redesign Brand Identity