Kilitch Drugs - Corporate Brochure

Corporate Story Drafting I  Communication Strategy I Corporate Brochure

Kilitch Drugs is known for manufacturing & marketing a host of formulations in all dosage forms, such as solid, liquid, and parenteral forms. They primarily cater to the Africa region. Till date, in terms of corporate communication, they had a 4 pager informative brochure, which showcases their manufacturing strength and product portfolio. We took up the challenge to enhance the overall visual appeal and provide an approach.

Client: Kilitch (Drugs) India Ltd.

Category: Corporate Brochure


We took on multiple briefing rounds with the management teams both individually and together to understand their complete 30 years journey and the vision forward – which would form the base of the new communication.

Mission Statement

After discussion and evaluating multiple approaches, a broad conscious was arrived between all stakeholders to go with a larger feel-good which can connect with everyone. The mission would be on the lines of ‘Wellbeing for everyone.’

Content Development

During this phase, wellbeing as a theme was further detailed to give out clear communication. Wellbeing was divided into three categories, namely:

  • The wellbeing of the company – Strategic, Smart & Timely decisions that would amplify the growth prospects of the company
  • The wellbeing of the users – Developing product portfolio after understanding the market it serves
  • Wellbeing & beyond – Beyond manufacturing and marketing medicines, entering other soft services for providing complete wellbeing to the end-user.


Taking the brand colour as the base and mixing the tonality with plant, products, and stock images spread across pages, the overall brochure was given a corporate yet friendly look that would appeal to global audiences.