A client from Kenya, Africa wanted to launch a chewing gum brand with a possibility for extension in confectioneries.
They had internally approved the name ROK.
The Target Audience was defined as teenagers & young adults.
Logo, Mascot, Visiting Card, Letterhead, Envelope, Packaging & Marketing Material.
Retail box cum display was designed, thereby increasing visibility and improving sales.
Mascot was used for brand extension and ease of use.
Brand Guide was delivered for proper correct further use.